The Innovation Station
 Type of Innovation |  Diffusion |  First Mover Advantage |
|---|---|---|
 Sir Richard Branson |
Innovation
Virgin Galactic Through Innovation
Virgin as a company have constantly
innovated in order to gain a competative
advantage, and maximise revenue accross
their eco-system. This section situates innovation in the context of air and space travel. This will include discussion of air transportation development from functional travel to experiential. The innovation here is in developing profitable niches along this continuum. Relating this to relevant theories of Innovation, this section aims to explore the category of innovation this new virgin venture is classified as. Once this is established we must identify where this innovation falls in terms of diffusion. Being the first provider of commercial flights into space we will then identify the positves and negative implications this may incurr to Virgin, before finally profiling the lynchpin of Virgin's operations and face of the Virgin Galactic Venture, Sir Richard Branson.