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The Innovation Station
Further Competition
 Space AdventuresSpace Adventures are already offering a variety of private flights in to space including, an orbital spaceflight, suborbital spaceflight and zero gravity flights. The company has ten different aircrafts in order to be able to offer the variety of experiences. The main advantage that Space Adventures has over Virgin is that trips last for much longer, for example the orbital spaceflight trip lasts for ten days. However, Virgin will benefit massively from brand awareness, where this rival is weak. |  Rocket PlaneRocketplane is another key competitor of Virgin Galactic, as their aim is “to make access to space as safe, convenient, and commonplace as commercial air travel.” The experience is also a similar length of time, only lasting less than two hours. However, similar to Space Adventures, Rocketplane lacks brand awareness, the key to Virgin Galactic becoming a success, and Rocketplane is therefore likely to suffer once the Galactic is launched. |  World ViewWorld View is a capsule that the customers goes in to space in, using a parachute rather than a rocket, providing the customer with a view of the earth and its curvature. It is a different experience to the Galactic as you do not travel within a space craft powered by a rocket; it is rather a modern parachute ride. However, the same views are provided, yet the customer does not get to experience weightlessness as the Galactic experience provides. |
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There are a number of competitors that are aiming to provide a similar service to Virgin Galactic, and these are described within the following section:
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