SWOT Analysis

In order to asses the current state of Virgin Galactic, we have deemed it suitable to perfom a SWOT analysis on its current state. The below analysis will highlight the key areas we believe Virgin Glactic are partcilualry strong in and those of which we feel they are weak. It will also exemplifiy oppurtunities we believe could be manipulated and outline possible threats to their operations.

Strengths

- Availability and usage of internal sources (e.g. Virgin Atlantic to support news Space sport activities). - Licensed the XPRICE winning technology. - Reputation: powerful company and one of the most trusted brand worldwide. - Branson’s status as an entrepreneur and a risk-taker and innovator - Strong position in the travel & tourism sector. - Excellent marketing capability. - Strong financial backing and good network.

Weaknesses

- Strong dependence on licensing technology - potential for problems with partners in the joint venture - Many different companies are part of Virgin's eco-system which could limit how effectively Branson can focus on marketing the Virgin Galactic Brand. - Only successful if spaceport can be built in New Mexico on time.  - Only 6 paying consumers are present on any one voyage, which could limit profitability.

Threats

- Virgin Galactic could have a negative, financial effect on other parts of the Virgin Group - Wide network and partners in the venture could endanger stability Virgin Galactic  - Government could forbid expansion or building new spaceports globally  - Builders of Spaceship Two could sell/lease the space craft to other competitors. - Complexity of project could cause additional budget demand. -Safety concerns could deter customers.

Strengths

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